Nike And Its Impact On Society - 1317 Words

On a daily basis a considerable amount of Americans unwind and observe their surroundings pass by, fantasizing about getting out and achieving their aspirations. Although it is common for desires, one s prosperity depends on the inducement he or she has inside. Envision an ad that can augment that incentive. One of the most iconic brand up-to-date, Nike, is often known for it’s vast marketing campaign which pairs gifted and captivating athletes with top-line, enticing goods. The indelible slogan, Just do it, plays a key role in helping consumers form promising ties with the brand. With Nike products being socially accepted, the inclination for consumers to purchase them spirals. As seemingly as it is, sports; whether it’s football,†¦show more content†¦Oscar makes an anticipating statement, â€Å"Baby Daniel is just waking up. He is going to win a championship one day†. The ad then transitions into scenes showcasing the struggle of athletes in the early stages -- a lethargic runner, a golfer with dreadful swings, a tennis player who lacks focus, and a toddler scrambling around with a basketball. Throughout these scenes, Oscar determines everyone’s destined achievements, â€Å"This guy? He’ll run a marathon. She is going to have the best swing in the state. She will totally win the city’s open tournament.† All of the amatuer athletes respond with self-doubt and confusion, â€Å"Who me? Get out?!† The self-doubt found in these athletes are commonly found in people who go face struggles when overcoming an activity. It also explains that not everyone is born a winner. The frail and clumsy phase ends with Oscar candidly claiming that, â€Å"All of these athletes are terrible now, but they will all do big things one day†. This key quote signifies the theme of perseverance. Subsequently as the ad goes on, the narrator’s tone grows drastically more ecstatic. In these scenes we are exposed to athletes who are performing in their â€Å"athletic peak†. At first we are given a swimmer who seems really intrigued as he leads a race. Afterwards a soccer player confidently sweeps at a soccer ball with the voice-over of Oscar commenting,Show MoreRelatedNike : An Innovative Company Essay1092 Words   |  5 Pages1. Introduction NIKE, Inc. is one of the world largest designer and distributor of athletic apparel, footwear, equipment, and sport accessories for various types of fitness and sports activities. With total revenue hit $30 billion USD in 2015 (Statista, 2016), NIKE has developed four big brands, including: NIKE, Jordan, Hurley, and Converse, which each provides a strong connection with different customers. 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